Steven R. Corman, Arizona Republic:
Public diplomacy is not a matter of launching messages at targeted audiences, like so many artillery shells. International communication takes place in a large, interconnected and complex system. Such systems can be hard to understand and predict, but they can also become locked into patterns that interpret messages in standard and negative ways, no matter how carefully they are formulated and targeted.
Such is the case with U.S. public diplomacy today.
The Aurora 